ABOUT US
Headquartered in Stockholm, we help brands transform how they drive customer discovery, problem validation, ideation and testing in early stages of innovation, business development, product development and Go To Market.
We do this in a new way: with the help of AI-powered Virtual Customers.

Meet the Founders

Product Discovery Expert, AI Innovator, Group Director of User Experience at Dun & Bradstreet / Bisnode, Telia, and an innovation & product design consultant.

Serial entrepreneur, Advisor, and board member. Previously Global Head of Customer Insight at Logica (now CGI), Head of Tieto Data Incubator Sweden, CEO of Avega Group, and Division President at Nexer (AI, analytics).

Antler Alumni from the Global Accelerator program. Previously CMO & Co-founder of Axonjay.AI, Head of Group Brand Management at Bisnode Group, with a deep background in Marketing & Brand Management.
Our Vision
Enable anyone to ideate and validate like the top-1% of innovators

