ABOUT US

Headquartered in Stockholm, we help brands transform how they drive customer discovery, problem validation, ideation and testing in early stages of innovation, business development, product development and Go To Market.

We do this in a new way: with the help of AI-powered Virtual Customers.

A team celebrating success

Meet the Founders

Anders Jacobsson
Anders Jacobsson
Co-Founder, Product Discovery Expert

Product Discovery Expert, AI Innovator, Group Director of User Experience at Dun & Bradstreet / Bisnode, Telia, and an innovation & product design consultant.

Fredrik Ring
Fredrik Ring
Co-Founder, Serial Entrepreneur

Serial entrepreneur, Advisor, and board member. Previously Global Head of Customer Insight at Logica (now CGI), Head of Tieto Data Incubator Sweden, CEO of Avega Group, and Division President at Nexer (AI, analytics).

Fredrik Broberg
Fredrik Broberg
Co-Founder, Marketing & Brand Leader

Antler Alumni from the Global Accelerator program. Previously CMO & Co-founder of Axonjay.AI, Head of Group Brand Management at Bisnode Group, with a deep background in Marketing & Brand Management.

Our Vision

Enable anyone to ideate and validate like the top-1% of innovators

A diverse team collaborating in a modern office